Build log, 27 October: 26 clicks, a subdomain Google never crawled, and a registry with 24 lines

I promised myself a weekly log on this site back on 13 October and then skipped two Fridays. This is the first one, so it covers two weeks instead of one. The format is simple: numbers, what changed, what broke, what is next. No conclusions about the industry.

The numbers

Google Search Console, 28 days to 25 October: 26 clicks, 1,720 impressions, click-through rate 1.5 percent, average position 16. In the previous two reports the same window had 10 and 15 clicks, so it grows, but from almost nothing.

The new Search Console report for AI features (AI Overviews and AI Mode) shows 132 impressions in the same 28 days. For the whole previous quarter the site had 44. The pages that show up there are the home page, the Croatian devlog of Zagreb Pomalo, the Russian article on the AI job market and the minimir article.

The uncomfortable part is in the query table. The Russian article about Forward Deployed Engineers had 389 impressions and 2 clicks. The English one about the AI job market had 348 impressions and none. Both sit between positions 7 and 12, so people see the snippet and choose something else. That is not an indexing problem, it is a title and description problem, and it is the first thing I am fixing next week.

Yandex Metrika for the month: 1,425 visits, of which 807 came from kagi.com with a 94 percent bounce rate and less than a second on the page. That is a crawler with a referrer, not people. Real visits are closer to 600. Search brought 34 visits and they are the best ones: 29 percent bounce, two minutes on the site. LinkedIn brought 19 visits at almost five minutes each.

Nothing came from ChatGPT or Perplexity as a referrer this month. One enquiry for Likeness House did come through ChatGPT, the person said so, so the assistants already send people even when the analytics do not show it.

What changed

Four pages went live on 14 October: a biography with sources, a registry of every project with its status, a page of mentions outside this site, and a grounding page written for AI systems. The hackathon result now has an on-chain proof next to it, the SBT from TON Society on tonviewer.

The registry grew from 22 to 24 lines. Felix Event Bot, the Telegram bot and Mini App for venue and equipment enquiries, got its own line, and so did @ilinmaksbot, the bot that collects project briefs for this site. Both have case articles from the previous week.

On GitHub the minimir repository finally has an English README, an MIT license, a citation file and the full report on protocol B in English. Until this week the first thing a visitor saw was a README in Russian, which explains a lot about the number of stars.

What broke

The whole minimir subdomain was invisible to Google. Search Console listed nine pages of minimir.ilinmaks.com as discovered and never crawled since 5 September. The reason was mine: every link from this site pointed to the front page of minimir, where the world runs on a canvas, and nothing linked to the results page with the actual tables. I added the links, requested indexing, and ten days later the results page ranks first for the project name. The lesson is small and annoying: a page Google knows about from the sitemap alone can wait forever.

The live test of the grounding page once returned a soft 404 because Google's renderer failed to fetch one JavaScript chunk and the page showed its own error screen instead of the content. The second attempt passed. I am watching it; if it repeats, the error screen has to stop replacing server-rendered content.

Smaller things: a dead link to a bot backend on the home page, seven em dashes in two Russian articles, a date format in the structured data that Search Console flagged. All fixed.

Next week

Rewrite titles, descriptions and opening paragraphs of the four pages that get impressions without clicks. Three Croatian pages that answer price questions in the first paragraph, because the queries are there and the competitors answer them. A segment in Metrika for visits from AI assistants, so next month I can report that number instead of guessing. And a Zenodo DOI for minimir, so the report can be cited.